India ranks second in the world, when it comes to online shopping through mobile devices according to a Dyn global e-commerce survey. China stands first with 80% of mobile device owners using e-commerce, with India following at 65%.
37% of Indian consumers expect the same quality and experience when shopping from mobile apps as they do from their computers, and 64% are open to making more purchases using their smartphones. However, Internet speed and connectivity are both a challenge in India. More than 50% of the users use Wi-Fi to shop online, and this factor presents an opportunity for cellular operators to tap into this user base, reports Business Standard.