GroupM‘s biannual advertising expenditure futures report for India, entitled This Year, Next Year, found that Indian cinema advertising recorded a 25 percent growth in 2014, touching revenues of $57 million. This sector is expected to grow by 20 percent to $68 million in 2015.
The Hollywood Reporter says that according to a study this sector is recording a steady growth rate “as multiplex chains consolidate, leading to a more organized and accountable environment.” With technology fueling exhibition and distribution, especially in smaller towns, consumers will get a better viewing experience.
Regarding other advertising sectors, GroupM’s study indicated that digital media continued to show substantial growth, recording a 35 percent average over the last two years, while television advertising is expected to grow slightly higher at 16 percent in 2015, compared to 2014’s 15 percent growth.
