IMRB International’s Target Group Index data shows that in India, on average, men spend close to 10% more on body washes and 7% more on face washes and scrubs than women every month; and men between the ages of 18 and 24 spend about 15% more on moisturizers and 6% more on conditioners every month, when compared with women of the same age, reports Mint.
Euromonitor International says that though the male grooming market is still just 10% of the overall beauty market in India, it is growing faster at 20-25%.
According to Hema Aushat, chief executive officer and founder, Argus CMPO, a marketing agency specializing in beauty and wellness offerings, the male grooming market is expected to reach more than a billion dollars by 2020 from the current $600 million.
Five years ago, L’Oreal India launched Garnier Men. The brand is now as big in revenue terms as the company’s female-targeted Garnier Skin Naturals which has been around for much longer.
