Contemporary changes in India indicate a shift in the consumption of traditional beverages such as buttermilk, fresh lemonade, and coconut water to carbonated and sweetened beverages, reports FnB News.
The World Health Organization reports that while the sales of sugar-sweetened beverages have been relatively static or declining in many high-income countries in recent years, they are typically increasing at three percent per annum globally; India reported a seven percent annual increase in sales, with Brazil following at six percent. The per capita consumption in low- and middle-income countries shows the potential for growth of this business sector.
India’s food industry stood at $135 billion in 2012, and is expected to grow at a compound annual growth rate of 10 percent to about $200 billion by 2015, according to a report by KPMG.
