Krispy Kreme (KKD) based in Winston-Salem, North Carolina has announced its India plans a week after rival Dunkin’ Donuts, Canton Massachussetts (DNKN) set up shop. That’s set the stage for a doughnut war in India, according to Forbes, India. Krispy Kreme signed its first franchisee deal in India with Bedrock Food Company to open 35 outlets in North India over the next five years, the company announced last week.
“It is not a 100-meter race but more of a marathon,” Dev Amritesh, President & COO-Dunkin’ Donuts India, Jubilant FoodWorks. Dunkin’ Donuts partnered with Jubilant Foodworks in India and will open its third store in Delhi this month. It is aiming for 80 to 100 stores over the next five years.
What this means
India’s growing middle class and the growing wallet of this middle class continues to attract American and European brands of all kinds. While donuts, bagels, croissants have not generally been appreciated in India in the past, young middle class aspirants are eager to try new and different products and even to change habits
