Internet Usage
96% of Internet users in India access the Internet on a daily basis.
Source: Tech Circle, Nov. 2014
The number of mobile Internet users in both urban and rural areas have been increasing.
Source: Tech Circle, Nov. 2014
The primary reason for urban Internet usage is general searches; entertainment is the primary reason for rural Internet usage.
Source: Tech Circle, Nov. 2014
E-commerce
India’s online retail market size is estimated at $570 billion and projected to reach $1 trillion in 2020.
Source: Live Mint
Online Advertising
India’s digital advertising market is expected to grow 30% between 2014 and 2015.
Source: Mobile Loyalty, Sept. 2014
Between 2012 and 2014, the majority of online ad spends in India were for searches and displays.
Source: Mobile Loyalty, Sept. 2014