Services

Internet Usage

Internet Usage

96% of Internet users in India access the Internet on a daily basis.

 India Internet Usage Growth

Source: Tech Circle, Nov. 2014

The number of mobile Internet users in both urban and rural areas have been increasing.

India Mobile Internet Usage Growth

Source: Tech Circle, Nov. 2014

The primary reason for urban Internet usage is general searches; entertainment is the primary reason for rural Internet usage.

India Purpose of Accessing Internet

Source: Tech Circle, Nov. 2014

E-commerce

India’s online retail market size is estimated at $570 billion and projected to reach $1 trillion in 2020.

India Online Retail Market Size Growth

Source: Live Mint

Online Advertising

India’s digital advertising market is expected to grow 30% between 2014 and 2015.

India Digital Advertising Market Growth

Source: Mobile Loyalty, Sept. 2014

Between 2012 and 2014, the majority of online ad spends in India were for searches and displays.

India Online Ad Spends

Source: Mobile Loyalty, Sept. 2014

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