India’s pet care industry is on the rise. Changes such as rising disposable income, lifestyle shifts, and the Covid pandemic have played a role in the recent rise of pet ownership in India. As of 2023, India’s pet population was 32 million, and the Indian pet care market was valued at $1 billion. Dogs are the most popular companions in India, comprising 70% of the country’s pets.
The pet food sector plays a large role in the industry. Due to rising awareness of pet’s nutritional needs, owners have begun to purchase premium food products for their animals. The trend toward natural and organic pet food products has also gained popularity in recent years, with pet owners preferring products that are free from artificial colors, flavors, and preservatives.
Virginia-based Mars is a leading producer of pet food in India, with subsidiaries such as Pedigree, Royal Canin, Iams, and more. Nestle is also a major player, with its brand Purina highly prevalent in India. Drools, from the eastern Indian state of Chhattisgarh, is available in over 30,000 pet stores in India, and is exported to Asia and Africa.
The pet services industry includes boarding, breeding, training, and grooming. Pet owners are very focused on their animal’s health. There has been an increase in premium medical products for pets, to suit specific needs for various animals. France-based Virbac produces medicines and supplements such as EPIOTIC Ear Cleanser, CANITONE Joint Support, and EFFITIX Tick Treatment.
Many pet owners have begun to shop digitally, so companies are moving their businesses online to reach a wider audience. Heads Up For Tails is an India-based retailer with 73 stores throughout India and a large online presence, selling pet food, collars and other accessories.
India’s pet care industry is growing rapidly as the middle class increasingly demands quality pet care and services. At Amritt, we can help you get involved in this growing industry. Contact us now to learn more.
Last updated: December 26th, 2025
